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Summertime sublime mp3 series#
The really fun and challenging part for me was learning about Nike’s design process, learning more about fabrics and functions and colorways, and all of the details that go into designing a shoe of this quality.”įollowing the fabled tradition of Nike’s design process, West and Smith went through a series of one-on-one design sessions. “So to say I’ve been prepared for this would be an understatement. “So the first thing we did was to make sure the design process that Kanye and Nike Design went through, mirrored that of our athletes.” “I’ve been designing Nike’s in my sketch pad since the fourth grade,” said West. “Nike shoes need to function and always be innovative,” said Smith.
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The shoe began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike’s iconic innovations and rich design history, across both Basketball and Sportswear styles.Ī careful balance was sought, each time new elements were added, with existing elements being taken away - a design process Smith refers to as “reductionism”. The creative process of the Air Yeezy began with the discussion around ideas and inspirations. An original Nike footwear style, that reflects elements of Nike’s sporting past, and remixes them with Nike innovation to deliver a unique shoe. So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience.”įrom the start, West and Nike’s shared vision was clear: to create a modern classic. Growing up, we looked forward to the release of new Nike’s the way we would an album by our favorite artist. “Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design. “Nike is such an important brand to me,” said West. “He’s a natural designer-partnerships like this always enhance the creative experience and the end product.” West agrees that the partnership with Nike has been exciting. “Kanye is a truly creative talent,” said Smith. This creative partnership of Smith and West’s talents as designers yielded a unique Nike Sportswear sneaker worth the wait. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. The Air Yeezy was developed from a strong relationship between West and Nike. The shoe, which takes West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West’s unique style. (Ohhh? Me and my girl We got a relationship Me and my girl mmm? We got a relationship mmm hmm.Nike Sportswear and Grammy award winning recording artist Kanye West present the highly anticipated Nike Air Yeezy sneaker in Spring 2009. The tension is (getting) hotter I'd like to hold her head underwater Represent The lbc (Me) Me and louie run to the party And dance till the rhythm it Gets Harder (Evil Evil Tension Tension Hold her Water)?= I don't hear thatĮvil I´ve come to tell you that she's evil Most definitely Evil, ornery, scandalous and evil Most definitely So take this veil from off my eyes A burning sun will someday rise And what am I gonna be doing´ for a wife I said I'm gonna play with myself Show them now we've come off the self (So what) Summertime and the livin easy Bradley's on the microphone with ras-mg All the people in the dance will agree that we're well qualified to Summertime end the livin's easy Bradley's on the microphone with ras-mg All the people in the dance will agree that we're well qualified to Represent The lbc (Me) Me and louie we're gunna run to the party And dance till the rhythm it gets Harderīa da ba bye bye Ba da ba bye bye Ba da ba bye bye Ba da ba bye bye Me and my girl we got this relationship I love her so bad, but she tr(e)ats me like shhh On lock down like a penitentiary She spreads her lovin all over And when she comes home There's none left for me Summertime end the livin's easy Bradley's on the microphone with ras-mg All the people in the dance will agree that We're well qualified to Represent The lbc (Me) Me and louie we're gunna run To the party and dance till the rhythm it Gets Harder